RUNNING FOR A CAUSE
1/3/2019 | Post by Shira Zwebner | Jerusalem Post - In Jerusalem
KAYLA SODARO, 24, wanted to physically challenge herself last year and decided to train and race in the 10K. Her cousin, Sharon Feifer, community education administrator at Kav L’Noar (kavlnoar.org/jerusalem-marathon-runners/), an Israel-based organization that supports struggling youth and their families, suggested that she run with their organization. Last year, Kayla crossed the finish line and successfully raised funds for the organization, whose team logo includes the catchphrase “Running for families so we can keep families running. “It was such an amazing experience running as part of a team last year, I decided to challenge myself again this year and am training to run the half marathon,” said Sodaro.
According to Kav L’Noar’s Feifer, “If you’re going to run the marathon anyway, why not run for a cause? I think it makes the run more meaningful. I love the marathon; the atmosphere is amazing. I’ve done the 10K five times already and our whole family comes and runs, it helps build awareness about the work that we do!”
Many smaller nonprofit organizations limited in both resources and funds find they cannot compete with the level of active recruitment at gap-year programs in Israel and International Jewish schools, and they have shifted their cause marketing strategies. While other organizations benefit greatly by teams created by participants looking to honor a memory or spread awareness while raising money for a good cause.